The pages explore contextual nuances of graphic design practice in relation to arts and culture institutions.

More specifically, branding for art museums and galleries.

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I introduce the concept of museums and galleries as brands and discuss the reasons why having a brand identity has become a necessity for them and touch on the benefits

and concerns, it brings to those institutions. 

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The book also explains why dynamic branding has 

an advantage over traditional branding when it comes 

to arts and cultural organizations. 

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And it shows the different ways in which dynamic branding can be implemented, supported by examples of brand identity in the subject area.