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LIBERTY LONDON ANIMATION

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CONCEPT

Creative exploration of  Liberty London brand identity and 145 years of heritage through moving image and sound. 

The aim of the animation is to visually introduce, outline the brand’s characteristics: evolution and growth, unchanging eye on good design and heritage of textile designs, but leave the audience curious for more, wanting to visit the Liberty store or website.

 

The animation revolves around the female figures, living their Liberty style life. The purpose is to build an emotional connection of the target audience with the brand, show Liberty relatable and desirable.

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ANIMATION

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